services

public relations

press kit development

A press kit is to public relations as a business card is to networking - you shouldn't have one without the other. Blueliner will develop a comprehensive press kit that complements your company's brand and drives home your marketing message. This includes:

* Fact Sheet: An editor's reference guide to your company
* Product and Services Sell Sheets: Descriptions and specifications
* Biographies and Photos of Key Personnel: Reputation positioning
* Press Releases: Major announcements
* Personalized Letters to the Editor: Media relationship building

Press kits aren't just for big corporations. Whatever your line of business, be it an entrepreneur, a performer, or an author - you need a press kit. A press kit is like a resume for your company. It's a collection of company information and sell sheets put together to inspire interest from media, clients, investors, and potential employees. The goal is to create a press kit that grabs the reader's attention, creates a remarkable first impression and prevents them from ever wanting to throw your information in the trash.

TYPES OF PRESS KIT

- TRADITIONAL - The traditional press kit is a collection of sell sheets, press release, cover letter and additional company information packaged in a folder.

- VIRTUAL - This type of kit is easy to send, review and save! A virtual kit can be sent via email or posted on your website for download. Having a virtual kit is great when you want to send a prospect or reporter your information in real time. You can also include audio and video clips in your virtual kit. Just remember, depending on the speed of one's computer, it can take up to 5 minutes to download and view.

- CD or Disk - Want to get really savvy? Since the invention of ebooks, now you can create your press kit as a PDF file that you put on disk and mail out. If you simply want to include video or audio clips in your CD, include it in the pocket of your traditional media kit.

In today's world, the competition for media attention is fierce, you need to be armed with the best information available - your press kit can play a major role in the sucess of your overall PR and Marketing campaign.

Contact a Blueliner Creative Director about press kit development services.

Click here to dowload our Virtual Kit!