The Blueliner Super Bowl Ad Awards: A Marketing Perspective
Monday, February 6th, 2006
Advertisers spent $2.5 million for 30 second spots during this year’s Super Bowl XL. Was it worth it? Well, let’s reserve judgement on the million dollar question for the moment, but there is no arguing that this night truly is the super bowl of advertising, with over 130 million viewers tuning in across the world. [...]