My friend emailed me the other day raving about this book he just read called, “Your Marketing Sucks”, by Mark Stevens. I haven’t had time to actually read it but had it summarized to me over the phone.
So I went to the Your Marketing Sucks site and the first sentence that popped out at me [...]
Those of us in the search marketing industry are pretty familiar with handy keyword generator tools like Trellian, WordTracker and Overture Suggestion. Those of us that are not, please, get with the program!
I just started using Trellian’s Keyword Discovery tool and I must say that I’m quite impressed. In my opinion, it seems to offer [...]
I recently participated in the 2006 Global Marketing Executive Summit and met with some leading companies seeking advice on Search Engine Marketing (SEM) strategies. During our presentations, most of the marketing directors seemed pretty knowledgable about SEO, Online Advertising and Affiliate Marketing. But when the topic of Interactive PR came up, many an expert inquired, [...]
So now that we’ve established the concept behind Interactive PR , how do we start? Just like with any other marketing campaign, establishing a clear vision of your goals is key. Are you implementing Interactive PR in order to enhance your SEO efforts (high quality links)? Do you have a new website or product you [...]
