Bold statement, I know. It’s important to note up front that SogoInvest is a client of Blueliner Marketing, and that we are very excited for the launch of an idea whose time has come. I am just thrilled because investing has never been so affordable, and believe that consumers will share the enthusiasm. David Houle, a Partner at Blueliner, says it best in his blog - Evolution Shift.
There are several important differences between SogoInvest and their competitors which lead me to believe that Sogo will be extremely successful in attracting switching customers as well as first-time investors. Since the company just launched, I can’t disclose all of their secrets, so you’ll just have to tune in to your local media to keep score, and see how competitors react. The Wall Street Journal, CNN Headline News and Smart Money have already confirmed that Sogo will shake-up the discount brokerage industry in a major way. Here at Blueliner, we are going full-throttle on the 6 Pillars of Internet Marketing methodology to ensure that the shake-up is seen and heard.
The best way to judge is ultimately, to open an account at www.SogoInvest.com, and compare your experience there to whatever other experiences you have had with etrade, scottrade, ameritrade, schwab or sharebuilder.
Happy investing!
July 13th, 2006 at 7:15 am
As a newly divorced woman, one of my goals has always been to play the stock market with a fixed amount of money. This dollar amount I’ve determined is an amount I can afford to loose without choakig myself. But, the stock market is like an intellectual lottery to me. You have to pay to play. Shoudl I do my due dillange properly, the stock market payoff has the potential to make a significant improvement in the lifestyle of my children and myself. At the Sogo pricing structure, I cannot loose in that regard!
July 13th, 2006 at 9:23 pm
I just love this! Finally the people on Main Street get to trade or invest at cost levels of the Wall Street pros.
Way to go Sogo!
July 19th, 2006 at 12:45 pm
I just joined Sogo. We’ll see if they can deliver at these prices, which are unbeatable. Opening and funding was easy adn simple. I did note right away, however, that they don’t have ACH withdrawls yes. They say it’s “coming soon.” That will be imperative to their success. I hope they pull it off.
August 24th, 2006 at 3:52 pm
Good point Taylor. I’ve spoke with Sogo’s CEO, William Yeh about this, and yes, ACH withdrawals are coming soon (likely in September). Look out for their email updates with new features monthly. Keep in mind also, that while this a minor inconvenience, it is for your protection and prevention of identity fraud/theft that Sogo requires some type of ID/paperwork from subscribers.
Let me know about your experience with Sogo. I love the automated investing feature!
September 18th, 2006 at 8:36 am
Has anyone seen the post about Sogoinvest in The Corner Office Blog. They have an interesting article about an interview with the president of Sogo. William Yeh is a genius. He has tons of experiance with trading. Check it out for yourself. This is why the site is so easy to use. I am impressed.
November 14th, 2006 at 5:17 pm
There is a new release about Sogoinvest. You can find it here. They are really stepping their game up.