Today I want to bring awareness to the subtleties of “Spillage” or “Switching Costs”. My definition of this is the energy that is lost every time we switch tracks or gears during the course of our days. For example, let’s say that I have four main tasks to accomplish today, within 8 hours, [...]
This is a great movie for entrepreneurs to see. It came to my mind this week, as Blueliner is launching two exciting new brands to the world. Too bad the film-makers of this 2001 documentary film don’t own the URL. Then, the movie could have spun off into a whole series of [...]
I get this question all the time. With over ten years of experience in outsourcing, I have learned plenty about what to do, and also what NOT to do. Here are some nuggets of wisdom (or trial by error) from my experiences, as they relate particularly to India, where Blueliner has had a [...]
Email Marketing (Pillar 3) is generally the most poorly utilized and misunderstood of the 7 Pillars of Internet Marketing. Why is that? It seems like such a straight-forward tactic, but in actuality, it is not. Email requires an entire plan in and of itself, and even in some small companies, it is sensible to have [...]
Last week, Google launched Google Website Optimizer, a product designed to help websites test different landing pages in order to determine which designs drive the most conversions. If used properly, this tool will make a lot of websites more user friendly, and for business owners, more profitable. It is a true win-win opportunity [...]
