If you are a Pay Per Click (PPC) advertiser, don’t be surprised if you experience unusual fluctuations in your current Yahoo, Google and MSN campaigns. Recently, Google has updated its Quality Score methodology, which raises the bar on the need for keyword consistency between landing pages, ad copy, and keywords in Google Adwords Pay [...]
Email Marketing (Pillar 3) is generally the most poorly utilized and misunderstood of the 7 Pillars of Internet Marketing. Why is that? It seems like such a straight-forward tactic, but in actuality, it is not. Email requires an entire plan in and of itself, and even in some small companies, it is sensible to have [...]
Last week, Google launched Google Website Optimizer, a product designed to help websites test different landing pages in order to determine which designs drive the most conversions. If used properly, this tool will make a lot of websites more user friendly, and for business owners, more profitable. It is a true win-win opportunity [...]
Achieving life balance in the midst of a fast-paced corporate world is one of my most difficult challenges. New York City is a like a beast, with a voracious appetite, that will eat you alive if you don’t keep up with it. On the flip side, if you push too hard to keep [...]
Clients are typically so focused on lead acquisition strategies and metrics, that they lose sight of a equally important part of the process - LEAD DEVELOPMENT, the critical next step in the sales process after the lead comes through the door. Further, without good database CRM systems in place and good communications between client [...]
