The goal of any website is to create stickiness. Stickiness means more ad revenue which equates to the survival of the company. So to create that stickiness you want your users to not simply be users but to be passionate users. You need your users to love your site, to wonder what they would do [...]
For all of you PR hungry businesses, rush on over to the Inc.com site to apply for the annual Inc 500 List. Rod Kurtz, Senior Editor at Inc, was kind enough to inform me that they have expanded their list this year and will include 5,000 dynamic businesses in their special issue! Every company honored [...]
Affiliate advertising is a potentially lucrative endeavor, if managed precisely. Or it can just be a giant waste of everyone’s time, and your client’s money. The outcome is mostly dependent on the degree to which you can monitor your campaign, with most of the work going into the initial start-up phase. Choosing a solid and [...]
Last week our partner David Houle published a great piece on High Touch Media that was featured in Mediapost. As many of our readers know, MediaPost is the numer one on-line daily resource for advertising professionals, with a massive circulation and authority in the field. David is right when he says that High Touch Media [...]
Bold statement, I know. It’s important to note up front that SogoInvest is a client of Blueliner Marketing, and that we are very excited for the launch of an idea whose time has come. I am just thrilled because investing has never been so affordable, and believe that consumers will share the enthusiasm. [...]
