If you are a Pay Per Click (PPC) advertiser, don’t be surprised if you experience unusual fluctuations in your current Yahoo, Google and MSN campaigns. Recently, Google has updated its Quality Score methodology, which raises the bar on the need for keyword consistency between landing pages, ad copy, and keywords in Google Adwords Pay [...]
Last week, Google launched Google Website Optimizer, a product designed to help websites test different landing pages in order to determine which designs drive the most conversions. If used properly, this tool will make a lot of websites more user friendly, and for business owners, more profitable. It is a true win-win opportunity [...]
Move over Google, here comes Stumbleupon! Well, that may be going too far at this point. But this five year-old, privately held social search company, which has flown under the radar for the most part, is starting to make some noise. You must experience the browser plug-in tool for yourself in order [...]
Clients are typically so focused on lead acquisition strategies and metrics, that they lose sight of a equally important part of the process - LEAD DEVELOPMENT, the critical next step in the sales process after the lead comes through the door. Further, without good database CRM systems in place and good communications between client [...]
Over the week of Thanksgiving in the US we noticed that Google had made an update to their system. After countless hours of examination it now appears the focus on this move was to push the “Top 10” (the first 10 sites to appear for competitive terms) to more information based resources. This is a [...]
