Last week our partner David Houle published a great piece on High Touch Media that was featured in Mediapost. As many of our readers know, MediaPost is the numer one on-line daily resource for advertising professionals, with a massive circulation and authority in the field. David is right when he says that High Touch Media [...]

Advertisers spent $2.5 million for 30 second spots during this year’s Super Bowl XL. Was it worth it? Well, let’s reserve judgement on the million dollar question for the moment, but there is no arguing that this night truly is the super bowl of advertising, with over 130 million viewers tuning in across the world. [...]