If you are a Pay Per Click (PPC) advertiser, don’t be surprised if you experience unusual fluctuations in your current Yahoo, Google and MSN campaigns. Recently, Google has updated its Quality Score methodology, which raises the bar on the need for keyword consistency between landing pages, ad copy, and keywords in Google Adwords Pay [...]
Last week, Google launched Google Website Optimizer, a product designed to help websites test different landing pages in order to determine which designs drive the most conversions. If used properly, this tool will make a lot of websites more user friendly, and for business owners, more profitable. It is a true win-win opportunity [...]
Move over Google, here comes Stumbleupon! Well, that may be going too far at this point. But this five year-old, privately held social search company, which has flown under the radar for the most part, is starting to make some noise. You must experience the browser plug-in tool for yourself in order [...]
Whenever, we are speaking with a client one of the most difficult things we have to explain to them is the necessity and the importance of building links for ranking. Matt McGee over at Small Business SEM has written a great article explaining the importance of link building, and the difficulties that are inherent to [...]
Yesterday, the SEO community (well specifically– some of the higher profile blogs: StuntDbl and GreyWolf for example) got hit by a hack using a Wordpress Exploit. None of the bloggers in question had updated their software for the last few updates.
It is just a good reminder that those of us who use open-source [...]
