If you are a Pay Per Click (PPC) advertiser, don’t be surprised if you experience unusual fluctuations in your current Yahoo, Google and MSN campaigns. Recently, Google has updated its Quality Score methodology, which raises the bar on the need for keyword consistency between landing pages, ad copy, and keywords in Google Adwords Pay [...]
Clients are typically so focused on lead acquisition strategies and metrics, that they lose sight of a equally important part of the process - LEAD DEVELOPMENT, the critical next step in the sales process after the lead comes through the door. Further, without good database CRM systems in place and good communications between client [...]
The damage estimates are debatable, but there is an undeniable industry consensus : click fraud is a serious problem. For all its media attention, it is still a definite ache for advertisers with no clear short term solution.
The big risk for agencies like us isn’t that we’ll be put under, though that could certainly be [...]
Over the week of Thanksgiving in the US we noticed that Google had made an update to their system. After countless hours of examination it now appears the focus on this move was to push the “Top 10” (the first 10 sites to appear for competitive terms) to more information based resources. This is a [...]
We had so much fun at last night’s PRSA event dubbed, “Meet the New Media: Online Reporting, Social Blogs and Internet Video: Pitching and Placing Stories in the Digital Age (wow, that’s a really long title!).
Jared Kreiner, Public Relations Specialist for Blueliner (aka my partner in crime), accompanied me to the event and boy did [...]
