If you are a Pay Per Click (PPC) advertiser, don’t be surprised if you experience unusual fluctuations in your current Yahoo, Google and MSN campaigns. Recently, Google has updated its Quality Score methodology, which raises the bar on the need for keyword consistency between landing pages, ad copy, and keywords in Google Adwords Pay [...]
Clients are typically so focused on lead acquisition strategies and metrics, that they lose sight of a equally important part of the process - LEAD DEVELOPMENT, the critical next step in the sales process after the lead comes through the door. Further, without good database CRM systems in place and good communications between client [...]
The damage estimates are debatable, but there is an undeniable industry consensus : click fraud is a serious problem. For all its media attention, it is still a definite ache for advertisers with no clear short term solution.
The big risk for agencies like us isn’t that we’ll be put under, though that could certainly be [...]
Over the week of Thanksgiving in the US we noticed that Google had made an update to their system. After countless hours of examination it now appears the focus on this move was to push the “Top 10” (the first 10 sites to appear for competitive terms) to more information based resources. This is a [...]
So far, from our experience, Google has proven to be far and away, the best PPC advertising engine. There are a number of reasons why I feel this way, not the least of which is that Google seems to consistently deliver a better ROI on client’s online ad dollars spent. Secondly, Google’s administrative interface is [...]
