Email Marketing (Pillar 3) is generally the most poorly utilized and misunderstood of the 7 Pillars of Internet Marketing. Why is that? It seems like such a straight-forward tactic, but in actuality, it is not. Email requires an entire plan in and of itself, and even in some small companies, it is sensible to have [...]
Clients are typically so focused on lead acquisition strategies and metrics, that they lose sight of a equally important part of the process - LEAD DEVELOPMENT, the critical next step in the sales process after the lead comes through the door. Further, without good database CRM systems in place and good communications between client [...]
6 Pillars is a methodology for evaluating, developing and implementing best practices in Internet Marketing. It is budget-agnostic, so whether you are a Fortune 500, a start-up, or an SEM (Search Engine Marketing) company, this approach is relevant to your web properties. Even Google is subject to 6 Pillars, although it may seem unfair for [...]