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Affiliate advertising is a potentially lucrative endeavor, if managed precisely. Or it can just be a giant waste of everyone’s time, and your client’s money. The outcome is mostly dependent on the degree to which you can monitor your campaign, with most of the work going into the initial start-up phase. Choosing a solid and [...]

6 Pillars is a methodology for evaluating, developing and implementing best practices in Internet Marketing. It is budget-agnostic, so whether you are a Fortune 500, a start-up, or an SEM (Search Engine Marketing) company, this approach is relevant to your web properties. Even Google is subject to 6 Pillars, although it may seem unfair for [...]