Last week, Google launched Google Website Optimizer, a product designed to help websites test different landing pages in order to determine which designs drive the most conversions. If used properly, this tool will make a lot of websites more user friendly, and for business owners, more profitable. It is a true win-win opportunity [...]
Clients are typically so focused on lead acquisition strategies and metrics, that they lose sight of a equally important part of the process - LEAD DEVELOPMENT, the critical next step in the sales process after the lead comes through the door. Further, without good database CRM systems in place and good communications between client [...]
The damage estimates are debatable, but there is an undeniable industry consensus : click fraud is a serious problem. For all its media attention, it is still a definite ache for advertisers with no clear short term solution.
The big risk for agencies like us isn’t that we’ll be put under, though that could certainly be [...]
Andy Beal over at Marketing Pilgrim wrote a January 5th piece on using scripts to create large numbers of PageFlake (a free RSS reader website) accounts to subscribe to a Feedburner RSS feed.
“It seems that somebody has created a bot [automated script] that would create many profiles on Pageflakes (which is a web-based RSS reader) [...]
6 Pillars is a methodology for evaluating, developing and implementing best practices in Internet Marketing. It is budget-agnostic, so whether you are a Fortune 500, a start-up, or an SEM (Search Engine Marketing) company, this approach is relevant to your web properties. Even Google is subject to 6 Pillars, although it may seem unfair for [...]