Last week, Google launched Google Website Optimizer, a product designed to help websites test different landing pages in order to determine which designs drive the most conversions. If used properly, this tool will make a lot of websites more user friendly, and for business owners, more profitable. It is a true win-win opportunity [...]
How do you tell a client “enough is enough”? When do you put your foot down in a web design project - after the second, third or fourth iteration? On the flip side, how do you deal with service providers and consultants who are consummate “Clock Watchers”…you know, the ones who are always [...]
Building websites can be a harrowing organizational task. For many people this is resolved in complex filing systems that create multiple subdirectories in the web address once the site launches. While this might make sense from a personal organizational perspective, it can unfortunately cause serious problems in your site’s overall search rankings. In a recent [...]
