http://www.bluelinermarketing.com/blog Written by Arman Rousta and Dali Singh Mon, 04 Feb 2008 23:12:11 +0000 http://backend.userland.com/rss092 en In an ever-advancing world of content creation, Search Engine Optimization (SEO) is downright important. There are 54 million blogs being tracked by Technorati today. Where do you fit into that scheme? It's an impossible amount of information for anyone to completely process, and it's expanding every day. It is your ... http://www.bluelinermarketing.com/blog/index.php/2007/06/01/blog-software-for-seo/ The goal of any website is to create stickiness. Stickiness means more ad revenue which equates to the survival of the company. So to create that stickiness you want your users to not simply be users but to be passionate users. You need your users to love your site, to ... http://www.bluelinermarketing.com/blog/index.php/2007/05/31/its-time-to-ditch-the-welcome-mat/ If you are a Pay Per Click (PPC) advertiser, don't be surprised if you experience unusual fluctuations in your current Yahoo, Google and MSN campaigns. Recently, Google has updated its Quality Score methodology, which raises the bar on the need for keyword consistency between landing pages, ad copy, and ... http://www.bluelinermarketing.com/blog/index.php/2007/05/01/quality-score-methodology-makes-ppc-more-like-seo/ Today I want to bring awareness to the subtleties of "Spillage" or "Switching Costs". My definition of this is the energy that is lost every time we switch tracks or gears during the course of our days. For example, let's say that I have four main tasks to ... http://www.bluelinermarketing.com/blog/index.php/2007/04/19/how-to-prevent-spillage-from-blocking-your-productivity/