tv commercial production
There is a reason why Blueliner
Creative Directors have shot thousands of tv commercials, and have
won the advertising industry's most prestigous awards. It's called
"Acting outside of the box." That is our motto, and we
live by it every day. It is not just the way we work, it is the
way we live and breathe.
Blueliner provides the highest quality TV commercial production services,
because our creatives understand marketing and take into account
your company's brand and overall business objectives. When
you call on Blueliner, you get a team of creative and savvy business
minds, that will work with your marketing staff and senior management
to craft a story that will resonate with prospective customers.
In the end, we understand that our work will be measured by the
results achieved - not just in the short-term, but in the long run.
Blueliner's reputation
for producing award-winning commercials is unsurpassed. From concept
to completion, Bluliner has skillfully developed the most effective
methods for producing successful TV commercials for some
of the largest companies nationwide, on budget and on time.
Our talented writers, directors, and producers, are not only award-winning
experts, but also skillful marketers. The Blueliner creative team
will work closely with you during the pre-production process on
initiatives such as product testing, location scouting, and casting
talent. Once filming commences, a line manager carefully
monitors every dollar to make sure that you receive the maximum
value for the budget expended. When filming is completed, the Creative
Director typically supervises all aspects of post-production,
from editing to sound design, until the project is completed and
ready to air. Our strong partnerships with media buying companies
and talent agencies help save you time and money, so you can focus
on what you do best - running your business.
commercial production - partial client list
The following steps are involved during commercial production:
Pre-Production: A Blueliner Account Executive will
work with you to determine your advertising goals, target audience
and optimal method or reaching this audience. You will discuss production
options and begin to develop a script for your commercial.
Graphics: Business or company logos are important
for graphics in your commercial. Logos and slogans create an identity
and should be consistent with your overall business brand identity,
collateral materials and other advertising efforts.
The Script: Our creative staff spearheads the crafting
of an effective script, which provides direction through the
process. It is the story board that makes shooting and editing easier,
and allows the project to stay within budget.
The Talent: Quality talent is imperative in order
to bring the script to life. Further, those who represent your company
and products on-air create a strong impression on your target audience
and all who view your commercial. Blueliner makes sure the right
people are in place.
The Shoot: Blueliner will video tape on location
or in our studio using high quality Beta SP or other film formats,
depending on your budgetary constraints. Shooting may include lighting
effects and techniques, microphones and a video monitor, depending
on the script and budget. We also provide digital tape and film
shooting kits including the latest High Definition equipment and
full range of lighting and grip equipment.
The Edit: Editing takes place in one of a number
of editing suites that Blueliner has access to. We work with various
editing studios within the Tri-State Area, for convenience and flexibility.
We complete your TV commercial by layering video, graphics, voice over,
music and special effects. Now you're ready for prime time...or
late night, community access stations if that is what's called for.
Interested in expanding your audience reach? Contact us today to learn more about our commercial production services!
Blueliner Productions provides pre and post TV Commercial Production services.
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