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blueliner events
Public Relations 101: The Wildcard Marketing Strategy ™
Event Description
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Seminar Overview:
What is the true purpose of public relations and how can it really help impact the growth of your small business? In order for the media to succeed, they need information that is both useful and entertaining for their readers. In this workshop, small business owners and marketing managers will learn how to develop, implement and evaluate a public relations strategy. Case studies will be utilized to demonstrate how effective and media-friendly materials can been instrumental in getting start-up companies off the ground and smaller businesses to the next level.
Get the answers to these questions and more!
- How to create relevant and captivating story pitches.
- Matching your target audience with the right media channels.
- How to evaluate spokespeople and PR firms to represent your company.
- How to build PR opportunities around company events and announcements.
- What kind of budget do I need to start a public relations strategy?
- How does the emergence of the Internet impact my firm's PR strategy?
- How often should I call or follow-up with media contacts?
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You will walk out of this event equipped with a deeper understanding of how public relations impacts your business and how to go about implementing a viable strategy on a limited budget. All attendees receive a Public Relations 101 Manual, which recaps the strategies discussed during the seminar and provides access to additional resources on bluelinermarketing.com.
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Presenter: Dali Singh, Managing Director of Blueliner Marketing
Dali Singh is the Co-Founder & Managing Director of Blueliner Marketing, a full-service marketing agency. Dali has been practicing and delivering winning public relations and marketing campaigns for over ten years, across a wide range of industries, from real estate to finance to Internet technology. |
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Attendees Receive -
- Public Relations 101 Pamphlet (Retail Value: $95)
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Who Should Attend?
- Business Owners
- Marketing Managers
- Business and Marketing Consultants
- PR and Ad Agency Executives |
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