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marketing new and events
Between Blueliner and client news, there is always something exciting going on. From live events to seminars, see how Blueliner is making things happen.
The 2007 Global Executive Marketing Summit
When? February 26-27, 2007
 The 2007 Global Executive Marketing Summit features Blueliner Partner, David Houle, as Chairperson, and the introduction of the 7th Pillar of Internet Marketing, Social Media & Blog Marketing. This will be the second year of the conference, which Blueliner’s three partners – Arman Rousta, Dali Singh and David Houle – all participated in last year. The conference is being held once again at Myrtle Beach, in the prestigious Marriott Grand Dunes Resort. The trio returns this year, to meet with some of the world’s top marketing executives. In 2006, conference attendees were impressed by Blueliner’s 6 Pillars of Internet Marketing framework, noting that it helped to demystify an otherwise overwhelming and quickly emerging marketing channel.
“The Global Summit was a wonderful experience for us last year,” notes Blueliner Co-Founder, Arman Rousta, “and we learned how much marketing executives still don’t know about interactive marketing strategies. The conference was well run by World Trade Group, with the most notable benefit being the ability we had to meet one-on-one with prospective clients who needed our services.”
With David Houle chairing the conference, Blueliner should have even greater exposure than it did last year. Blueliner plans to introduce and bring light to the 7th Pillar of Internet Marketing, Social Media, which includes marketing through blogs, RSS feeds and social media websites, such as MySpace, YouTube, Craig’s List and Facebook. “Social Media has evolved significantly in the past two years,” says David Houle, “becoming a natural extension to the 6 Pillars. Social Media interrelates and changes the dynamics of each other Pillar, and companies need to understand how to leverage this new medium in their marketing campaigns.”
For more information on the Global Executive Marketing Summit, visit the event website.
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2nd Annual New York Small Business Summit
When? February 13, 2007 
The 2nd Annual New York Small Business Summit will have Blueliner Co-Founder & Partner, Arman Rousta, on a panel called Growth Strategies: Making Technology Work.
For details about this session and the conference, click here.
Last year’s summit drew hundreds of small business owners and service providers, who brainstormed on the use of new technologies, like Basecamp, Quickbase and SugarCRM, to solve day-to-day business challenges and workflow issues. This type of forum was well-received, evidenced by growth in this year’s attendee list.
During the Panel, Rousta plans to give an overview of Blueliner’s business model and its unique approach as an entrepreneurial, ROI-focused consulting firm, which plays more of a partnership role than one of a service provider. Rousta notes, “We call our clients ‘partners’ and it is reflected in our approach to new business opportunities.” These concepts were discussed further in an interview of Rousta by Marian Banker, the Summit’s Conference Director –
http://www.primestrategies.com/spotlight
Blueliner will also be on display at the exhibit hall, to talk to small business owners about their marketing strategies, in particular search engine marketing, branding and public relations.
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 Internet Marketing 101: The Six Pillars
When? June 1, 2006, 6:30pm - 8:00pm
Where? American National Standards Institute
25 West 43rd Street - Fourth Floor
New York, NY 10036
Who? If you have a website
and do not understand the basics of Internet Marketing, here is your chance to get up to speed quickly and even get ahead of the curve by learning from experts that manage Internet Marketing campaigns for emerging businesses in a variety of industries.
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 The First Annual Blueliner Charity Golf Outing
When?
August 15th, 2005 [1:00 pm Shotgun Start]
Where?
LaTourette Golf Course
1001 Richmond Hill Road
Staten Island, NY 10306
Who? Golf lovers, philanthropists, business owners and community leaders come together to have a good time for a great cause. |
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The 1st Annual Blueliner Spring Business Bash
When? Thursday, March 24th, 2005 [6pm - 10pm]
Where? Blueliner NYC Headquarters in the West Village [627 Greenwich St., 3rd Floor, NYC 10014]
Who? Business Owners, Entrepreneurs, Investors, Services Providers. If you have a business agenda, and something good to offer, we want you here.
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 Public Relations 101: The Wildcard Marketing Strategy™
When? Thursday, June 30th, 2005 [7pm - 9pm]
Where? Blueliner NYC Headquarters in the West Village [627 Greenwich St., 3rd Floor, NYC 10014]
Who? business owners who want to learn the true purpose of public relations and how can it really help impact the growth of your small business.
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