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Brief: To establish itself as a leader in the college savings industry.
Challenge: As a start-up company, 401kid had limited financial backing and a minimal budget for marketing and promotion. The company had no online or offline presence.
Results: Through Blueliner’s PR efforts, local and national newspapers, magazines, radio and TV news programs, and industry journals have featured 401kid products and content regarding 529 plans. 401kid is recognized as a leader in education financial planning. |
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Brief: Launch line of innovative automotive safety products and develop relationships with major retailers.
Challenge: Exeter’s unique challenge was in introducing an entirely new solution to an old set of problems, primarily to do with automotive collisions ranging from major accidents to “bumper bashing.”
Results: Through Blueliner staff PR efforts, local and national newspapers, magazines, radio and TV news programs, and industry journals have featured Exeter “Park-Zone” product. |
