marketing articles
the blue review
 The Blue Review is an original series of articles and research papers by Blueliner staff, advisors and affiliates, on topics relevant to small, start-up and growing businesses.
The Blueliner Super Bowl Ad Awards
Advertisers are spending $2.5 million for a 30 second spot during this year's Super Bowl. Is it worth it? Well let's reserve judgement on the million dollar question for the moment, but there is no arguing that this night truly is the super bowl of advertising, with over 130 million viewers tuning in across the world. ...read more
Online Advertising & ROI
According to a recent survey published by eMarketer, paid search ad spending has grown dramatically during the first five years of this decade, rising from a mere $108.5 million in 2000 to 3.85 billion in 2004. As the competition gets fiercer, companies struggle to stay ahead and look for creative ways to maximize their ROI through website promotion strategies.
The Power of PR, the Wildcard Marketing Strategy
What is the true purpose of public relations and how can it really help impact the growth of your small business? In order for the media to succeed, they need information that is both useful and entertaining for their readers. This is where you, the business owner or marketing executive, come in.. ..read more
Getting To Know Google
Keeping up with Google's latest and greatest algorithms is not an easy task, but you can always stay current by implementing the following search engine optimization strategies.. ...read more.
Search Engine Optimization Meets Online PR
We all know by now that content is king. In order to effectively market your products or services and to establish yourself as a leader in your industry, writing and distributing articles is the way to go. One of the primary benefits of getting your content rich articles indexed in the search engines is so that you can increase your websites’ overall PageRank, while continuing to build exposure for your company. ...read more
Direct Marketing: Overlooked, Underappreciated and Unstoppable
Although direct marketing can be overlooked by many businesses, recent reports and trends prove that it is still one of the most effective forms of marketing....read more |
