50 to 90% of all online buying activity converts to transactions offline. To date, there has not been a clear way to track, measure, and monitor offline conversion.
Stop Flying Blind!!!
Over the past year, it has been quite noticeable that the amount of time and effort that is going into website promotion is rapidly rising.
Companies small and large are pouring thousands of dollars into online marketing in order to gain top recognition in search engines. How can you really stay ahead of the curve? One area of marketing that the majority of companies have not truly mastered or even grasped is tracking and reporting. To truly understand your customers, their buying patterns, and which marketing strategies have been effective in luring those customers in, a deeper analysis must take place.
Blueliner has joined forces with Who's Calling to take campaign management and response analysis to the next level. This integration of comprehensive direct marketing and web site analysis allows you to determine the effectiveness of each your campaign, both online and offline. As today's competition gets fiercer, your company needs to understand what works and what doesn't. As with any marketing effort, it is important to determine measurable objectives and track the results all your marketing campaigns.
Dynamic 800#s Online/Offline
• Links all call data to online campaigns (search, email, banner, etc.)
• Track Calls to clicks for real-time ROI conversion of online campaigns.
• Enable keyword level return on ad spend to understand what is driving both online and offline conversion.
• Capture call data including name, address, phone number, and pertinent call record data.
Call today for a free evaluation of your site!
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Internet Marketing Services
SmartSite Ranking & Analysis
Before giving you advice on how to initiate or improve your online marketing strategy, we will review your current website and give you an in-depth analysis through our proprietary SmartSite Ranking report. |
Link Building Strategy
Without quality inbound links, your website does not stand much of a chance for high positioning in the search engines. We focus on various link building strategies to get quality, relevant one way links to your website. |
Pay Per Click (PPC) Advertising
We provide customized and highly effective pay per click (PPC) advertising solutions that increase website traffic, lower customer acquisition cost, and improve our clients' Return On Investment. Get found on Google, Yahoo, Looksmart, MSN and other top search engines! |
Email Marketing
We have the expertise to manage your email campaign from honing the database to the copywriting and html email design right through to delivery. |
Online Public Relations
The best way to increase visibility in the search engines is through quality content, relevant inbound links and did we mention high quality content. Gain exposure while increasing your links by our online public relations services. |
Tracking & Reporting
Getting clicks and traffic to your site is one thing. Getting a deeper analysis of which campaigns are converting visitors into customers is a whole different story. We specialize in ROI metrics to close the sales loop and increase your revenues. |
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